Watch First
The challenge, in 90 seconds
Play the intro film
What You Win
Worth winning. Honestly judged.
Grand Prize
₹1,00,000
+ a free MaisonX linen shirt
For any submission that passes independent lab testing on every criterion.
Get Paid for Your Content
Earn even if you don't win.
Post your hunt as an official collaboration. If MaisonX chooses to use, repost, or boost it, we pay you a content usage fee for it.
Create great content — and earn when we put our weight behind it.
About the Hunt
We're confident in what we make. So we're putting it to the test — in public.
We've published the exact specifications of a MaisonX linen shirt. If you can find any shirt — from a national or international brand in a shopping mall — that meets every one of our criteria at the same price, send it to us. We'll have it independently lab-tested. If it genuinely matches the standard, you win.
We want participants from every part of India, creating in their own language and their own style — Tamil, Hindi, Bengali, Marathi, Telugu, Kannada, Malayalam, Punjabi, Gujarati, English. This is a national conversation about what real, quality linen actually is.
The Standard to Beat
The Criteria
A shirt must meet every single one of the following. Miss one, and it does not match the standard.
01
Full sleeves
Long-sleeve construction.
Required
02
100% European linen
No blends, no substitutes.
Required
03
60 Lea yarn count
A fine, tightly spun yarn.
Required
04
120 GSM or higher
A substantial fabric weight.
Required
05
Priced no more than ₹4,000
Maximum retail price (MRP).
Required
06
A mall-present brand
National or international brand sold in a prominent shopping mall.
Required
Not sure about a spec? Ask the shop manager or salesperson — and capture their answer on camera (without showing their face or the store name).
Step by Step
How the Hunt Works
1
Read the criteria
Know the points your shirt needs to match.
2
Find a contender
Visit stores in any reputed mall and look for a full-sleeve linen shirt that fits.
3
Post your video
Document your hunt on Instagram and beyond, following the content rules, and tag MaisonX.
4
Send us the shirt
Courier your best match to MaisonX with proof of purchase.
5
We lab-test it
A neutral textile lab verifies fibre, yarn count and weight.
6
We declare it — openly
If the lab confirms a genuine match, the prize is yours.
Fair & Credible
Why a lab decides — not us
This isn't about opinions or marketing. A neutral, third-party textile lab is the only fair judge of fibre purity, yarn count and fabric weight. That's what keeps this hunt honest — and it's exactly why we're happy to run it in the open.
Join the Hunt
Register to participate
Sign up, get the criteria card and submission address, and start your hunt. Open to anyone in India, 18 and over.
You're in the Hunt.
Check your email and WhatsApp for your criteria card and submission details. Good luck.
Key Dates
Timeline
Phase 01
Registration & Drop
Sign-ups open and criteria cards go out.
Phase 02
The Hunt
Content posting window across India.
Phase 03
Submission
Contender shirts couriered to MaisonX.
Phase 04
Lab & Results
Independent testing and the public verdict.